One Framework · Two Ways To Run It
Three phases. Run by software, or run by us.

Every EventReps engagement follows Readiness → Generation → Realization. EventReps runs it hands-on as a service, while PITCH Score runs the exact same framework on its own, as self-serve software.

01 Readiness Phase
→
02 Generation Phase
→
03 Realization Phase
The System
EventReps runs it for you
PITCH Score™
You run it yourself
01
Readiness
The SystemConsulting & SDR training. ICP targeting and sequence strategy so your team arrives with a plan.
PITCH Score™Pre-show invites. Built-in templates send outreach to your pre-registered leads automatically.
02
Generation
The SystemOn-site reps. EventReps staff work the floor, prospecting and qualifying live.
PITCH Score™Badge & card scanner. Real-time tiering, scoring, and lead logging on every scan.
03
Realization
The SystemPost-show consulting. Messaging help and follow-up strategy until leads are worked.
PITCH Score™Automated sequences. Suggested post-show cadences plus detailed reports & analytics.

PITCH Score lives independently — it mirrors the full three-phase framework on its own, so you can run it standalone or bring in EventReps for any phase.

The Modules
What EventReps actually does in each phase.
Module 01
Pipeline Readiness
The work that happens before doors open. ICP targeting, pre-booked meetings, SDR sequencing, and stakeholder briefing — so your team arrives with a plan, not a prayer.
  • ICP targeting & account prioritization
  • SDR sequence strategy & messaging
  • Pre-show meeting booking
Pre-Event
Module 02
Pipeline Generation
On-site execution that treats the entire event floor as outbound territory. Active prospecting, real-time lead scoring, and next steps locked before the prospect walks away.
  • Active floor prospecting & qualification
  • Real-time lead scoring at every touchpoint
  • PITCH Score™ — structured scoring built into the floor workflow
On-Site
Module 03
Pipeline Realization
The phase most teams skip. Tiered lead scoring, a communication plan by intent, and a guided follow-up cadence — so the leads you worked for actually convert.
  • Tiered lead scoring: hot / warm / nurture
  • Communication plan by tier & intent
  • Guided follow-up until sequences complete
Post-Event
Study
Interphex 2026, three-person booth.
74%
Vimachem · Interphex 2026 One EventReps rep generated 74% of all qualified leads from the booth. The same three-phase framework, run hands-on by a single trained rep working the PITCH Score system live.
Choose How You Run It
Ready to pick a path?
Run It Yourself
Need PITCH Score?

Software that runs the whole framework on its own — pre-show invites, real-time scanning, automated post-show sequences. No EventReps staff required.

Starting at $300/yr per seat
Get PITCH Score™ →
OR
We Run It For You
Need end-to-end event help?

EventReps handles Readiness, Generation, and Realization hands-on — consulting, on-site reps, and post-show strategy, PITCH Score included.

Priced per event or annual retainer
Schedule A Strategy Call →
Not sure which one you need? Schedule a free strategy call →