PITCH Score:
Trade Show Lead Scoring
Score every conversation on the floor, not after the show
The EventReps PITCH Score™ Badge and Card Scanner is the first badge scanner built for real-time lead scoring and tiering, turning conversations into actionable intelligence before the show ends.
Using the EventReps PITCH Framework, you capture intent the moment it happens. No scrambling through notes after the event. No guessing which leads matter most. Every prospect gets the right follow-up strategy from day one - with unique follow-up insights and dashboards.
Optimized for speed and mobile-first workflows, PITCH Score™ transforms event conversations into a tiered pipeline you can act on immediately—turning booth traffic into meaningful client relationships.
Individual rep? Inquire about pricing.
Comparison
Built for the conversation. Not just the export.
Most lead capture apps can score a lead. PITCH Score gives you a proven qualification framework you can tailor to your team, a follow-up plan for every tier, and prospect-ready content, backed by the team that trains your reps to use it.
Swipe to compare all five tools.
| Capability | EventReps PITCH Score | iCapture | BoothIQ | Cvent LeadCapture | Popl |
|---|---|---|---|---|---|
| Qualify on the floor | |||||
| Proven qualification framework, customizable Scores every lead on 5 criteria out of the box. Swap in criteria that match how your team sells. | Yes | Partial | No | Partial | No |
| Lead scoring at capture Any way of rating or qualifying a lead during the conversation | Yes | Yes | Partial | Yes | No |
| Target account tracking Upload a priority account list and track booth coverage against it live | Yes | No | No | No | No |
| Capture | |||||
| Badge and business card scanning AI-powered, both formats | Yes | Yes | Yes | Yes | Yes |
| Voice-to-text notes Talk through the conversation instead of typing | Yes | Yes | Yes | No | No |
| Web-based, no app install Runs in any phone browser | Yes | No | No | No | No |
| Follow up | |||||
| Follow-up plan for every tier A specific next step attached to each score, not a CSV to interpret | Yes | No | Partial | No | No |
| Stale-lead alerts Automatic flags when a hot lead goes too long without follow-up | Yes | No | Yes | No | No |
| Prospect content generator Build a personalized landing page for a prospect and send it straight from the lead | Yes | No | No | No | No |
| Support | |||||
| Coaching and training included Live sales training bundled with the tool, not just software support | Yes | No | No | No | No |
| Price | |||||
| Starting price Lowest publicly listed entry point | FreePaid plans from $1,000/yr for the first seat, $300 per added rep | ~$8,000/yrEnterprise annual tier | Free–$6,000/yrFree individual; Teams ~$499/mo | ~$200–250/eventPer license, per event | ~$6,000/yrBadge scanning requires Event Lead Capture tier |
Based on publicly available product information, vendor sites, and third-party review platforms as of September 2026. Competitor features and pricing subject to change; contact each vendor for current terms. PITCH Score and the PITCH Framework are trademarks of EventReps.
The scanner is the starting line. EventReps runs the race.
Most tools make you build your own scoring fields from scratch. PITCH Score starts you with a proven framework, lets you tailor the criteria to how your team sells, and builds the follow-up plan and prospect content in. EventReps trains your team to run it fluently on the floor.