Case Study
One rep, three-quarters of the leads.
How a single EventReps rep working Vimachem's booth outproduced a two-person in-house team and freed Vimachem's sellers to focus on closing.
The Challenge
Trade show floors are noisy, and most exhibitors leave with a stack of badge scans and very little qualified pipeline. Vimachem needed booth coverage that could qualify and tier leads in real time, without pulling their own team off the floor or off active deals to do it.
The EventReps Approach
Readiness
Pre-show training, talk tracks, and outreach guidance to get the team aligned before the doors opened.
Generation
An EventReps rep worked the booth alongside Vimachem's own team, engaging prospects and tiering leads in real time using the PITCH framework.
Realization
A tiered lead list with follow-up instructions, so Vimachem's sales team could pick up warm conversations instead of cold contacts.
The Results
Of the three people working Vimachem's booth at Interphex, the one EventReps rep accounted for 74% of all leads generated, outproducing Vimachem's own two-person team combined.
With EventReps carrying the bulk of lead generation, Vimachem's own sellers stayed focused on advancing existing deals instead of splitting attention on the floor, and new opportunities kept coming in anyway.
In Their Words
EventReps solves a huge missed opportunity in the B2B SaaS industry. Tons of money is wasted in onsite events with reps that don't know how to make the most of their time there. The experience of Jeffrey and his team is amazing, and their ability to onboard you in their system is one of the best, if not the best, I've seen across 20+ vendors I've worked with.