EventReps was born long before it had a name.

Jeff and Greg spent three years working together at a SaaS company, where they learned a hard truth: trade shows were broken. Jeff saw it firsthand - the chaos, the wasted spend, the missed conversations, and the lack of any real process.

So for their next event, they tried to fix it. They built a simple blueprint: a clear pre-event plan, intentional booth engagement, and structured follow-up.

The results improved. Not perfect, but promising.

By the next event, they refined the approach again. What began as an experiment turned into a repeatable system.

In 2023, they went their separate ways - but the system followed them. Greg brought the strategy to his next company, and it worked. Jeff used the same playbook to turn events into major revenue drivers.

Two different paths - the same results.

When they reunited later in a completely different industry, they used the strategy again at their first event together. New company, new audience - same outcome.

That’s when they realized they hadn’t just fixed events for themselves. They’d built a model that could fix events for anyone.

That system became EventReps - a pipeline-focused, process-driven approach that finally makes events worth the investment.